Tuesday, May 25, 2010


Marketing is the system of selling farm products. In plain language, it is the selling and buying of goods from producer to consumer.

Three Systems of Marketing

1. Wholesale - Most wholesalers come to the farm, harvest the crops and sell them direct to the market. This system is advantageous to the producer because he has a sure market. This is the common practice when the farm is far from the market.

2. Selling direct to Consumer - This system is practised by small crop growers. They sell their produce to the nearest market and get all the profits from their crops.

3. Marketing through cooperatives - This is practised by small crop growers. All the members share their services and share equally in profits. The advantage of this system is that crop growers get enough profit while the price of the produce is cheaper.

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